WhatsApp Business app was announced in September 2017 and it was launched for Android last year. Since its launch, it has been adopted by millions of business owners. Finally, the iOS version of WhatsApp Business app was launched earlier this year.
iOS version of WhatsApp Business app is free to download and has been designed similar to that of Android version. The purpose of this app is, SME business owners can reach out to their customers through smartphones. This app can also be used on desktop computers.
Following are the features:
Business Profile:
You can create a business profile by selecting a business category. You can give your business description and list other information such as a business address, email address, website, and business hours.
Away Message:
When you are unable to answer the customers, you can set automated replies with the help of this feature. There is an option to customize the Away message wherein you can schedule the messages for a specific time period.
Greeting Message:
You can greet the first time customers with a customized message and to those customers who are not active from the last 14 days.
Quick Reply:
Quick reply allows you to save and reuse messages which are frequently used. This saves time by enabling you to reply easily to the common questions asked by the customers.
Recipients:
All the above messaging tools – away message, greeting message, and quick reply consist of a feature called as Recipients which allows you to choose the recipients who will receive the message.
Labels:
This feature enables you to organize the chats and contacts by labelling them differently and helps you to find the customers on the basis of labels applied.
WhatsApp Business app is a simple, secure and reliable app for the business owners to connect with their customers. If you use the same mobile number, WhatsApp asks if you want to migrate chat history from WhatsApp messenger to WhatsApp Business App. If you choose to migrate then you will be logged out from WhatsApp messenger app. If you don’t want to migrate chat history you have to use WhatsApp Business app with a different mobile number.
iOS version of WhatsApp Business app is available on the App Store in Brazil, Germany, Indonesia, India, Mexico, U.K, U.S., and very soon company is going to roll out the app in other markets.